Powering Your Body

YB Fitness is a new health club that believes in championing Your Body — in fitness and in spirit. Before the 2015 launch, Brightwell strategized with the executive team to help bring their vision to life. We started by designing the logo and defining the brand identity in a comprehensive style guide. From this foundation, we continued to build the YB brand through a wide range of design projects including website, signage, interior graphics, ad campaigns, marketing promotions and collateral.

Logo Design / Brand Identity / Web Design / Signage & Display / Marketing Creative

Meredith magazines include Family Circle and Better Homes and Gardens

“The webstore had a lot of moving parts and was very complicated. Brightwell was invaluable in giving our brands a distinct voice and successfully desiging the project to final. Working with Brightwell is awesome.”

A.M. O'Keefe

Consumer Marketing Director