Powering Your Body

YB Fitness is a new health club that believes in championing Your Body — in fitness and in spirit. Before the 2015 launch, Brightwell strategized with the executive team to help bring their vision to life. We started by designing the logo and defining the brand identity in a comprehensive style guide. From this foundation, we continued to build the YB brand through a wide range of design projects including website, signage, interior graphics, ad campaigns, marketing promotions and collateral.

Logo Design / Brand Identity / Web Design / Signage & Display / Marketing Creative