Your Passport to the World

When the world’s largest travel guidebook publisher decided to launch a new magazine in the U.S. market, Brightwell was called upon to help introduce the Lonely Planet magazine to readers through a series of acquisition and retention projects. Working with the consulting team from Shain+Oringer, Brightwell concepted and designed introductory cover wraps, expire cover wraps, print ads, and bind-in reply cards.

Consumer Marketing, Advertising, Direct Marketing